Value Propositions in Higher Education: an S-D logic view

Chalcraft, D. and Lynch, J. 2011. Value Propositions in Higher Education: an S-D logic view. 44th Academy Of Marketing Conference. Liverpool 05 - 07 Jul 2011 Academy of Marketing.

TitleValue Propositions in Higher Education: an S-D logic view
AuthorsChalcraft, D. and Lynch, J.
TypeConference paper
Abstract

Service-dominant (S-D) logic is portrayed by Vargo and Lusch (2008) as a "mindset", a way of examining exchange. Higher education as a whole is a context in which (S-D) logic might be explored yet has attracted comparatively little attention to date. In particular, a key element of S-D logic is the ‘value proposition'. In this working paper a discussion on the nature of the value proposition and what this may represent in the context of higher education is presented with a view to posing questions for debate which need further development.

KeywordsMarketing Education , Service Dominant Logic
Year2011
Conference44th Academy Of Marketing Conference
PublisherAcademy of Marketing
Accepted author manuscript
Publication dates
Published2011
ISBN9780956112234
Web address (URL) of conference proceedingshttps://marketing.conference-services.net/programme.asp?conferenceID=2342
Web address (URL)https://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0469.pdf

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