The aim of this paper is to share the authors' experiences of implementing a learning contract (The Deal) on a large first year module on an undergraduate business programme. The study looked at students on a core marketing module which runs across several degrees on the undergraduate Programme with a view to assessing whether this mechanism helped to set student expectations and address progression issues. A brief literature review highlighted some key themes which were investigated –the use of learning contracts (Biggs and Moore 1991, Dart and Clarke 1991), student engagement and communication of the expectations and demands of students (McInnis 2003); the suggestion that teacher and student expectations jointly affect attitudes and performance in a teaching situation (Feldman and Theiss 1982) and linked to this Boud's (2000) notion of "assessment doing double duty". |