Are eco-tourists different? a study of marketing communications effectiveness in destination selection

Strategic Alliances and Firm Performance in Startups with a Social Mission
Cacciolatti, L., Rosli, A., Ruiz-Alba, J. and Chang, J. 2020. Strategic Alliances and Firm Performance in Startups with a Social Mission. Journal of Business Research. 106, pp. 106-117. https://doi.org/10.1016/j.jbusres.2019.08.047

Advertising Industry Evolution: Agency creativity, fluid teams and diversity. An exploratory investigation
Lynch, J. 2019. Advertising Industry Evolution: Agency creativity, fluid teams and diversity. An exploratory investigation. Journal of Marketing Management. 35 (9-10), pp. 845-866. https://doi.org/10.1080/0267257X.2019.1635188

Entrepreneurial decision making in a microcosm
Chang, J. and Rieple, A. 2018. Entrepreneurial decision making in a microcosm. Management Learning. 49 (4), pp. 471-497. https://doi.org/10.1177/1350507618777929

Breaking Boundaries: Is team diversity changing in ad agencies? An exploratory investigation
Lynch, J. 2018. Breaking Boundaries: Is team diversity changing in ad agencies? An exploratory investigation. 51st Academy Of Marketing Conference: Marketing the Brave. Stirling 02 - 05 Jul 2018 Academy of Marketing.

Entrepreneurship students use of causation, effectuation and bricolage in a microcosm
Rieple, A. and Chang, J. 2017. Entrepreneurship students use of causation, effectuation and bricolage in a microcosm . Academy of Management: at the Interface. Atlanta, Ga 04 - 08 Aug 2017 Academy of Management. https://doi.org/10.5465/AMBPP.2017.15077abstract

Agency Creativity: Teams and Performance: A Conceptual Model Links Agency Teams' Knowledge Utilization, Agency Creativity, and Performance
Lynch, J. and West, D.C. 2017. Agency Creativity: Teams and Performance: A Conceptual Model Links Agency Teams' Knowledge Utilization, Agency Creativity, and Performance. Journal of Advertising Research. 57 (1), pp. 67-81. https://doi.org/10.2501/JAR-2017-006

University Provisions in Supporting Entrepreneurship Education Policy with Effectual Logic
Chang, J. and Rosli, A. 2016. University Provisions in Supporting Entrepreneurship Education Policy with Effectual Logic. Geography, Open Innovation, Diversity, and Entrepreneurship. Birkbeck, University of London 30 Jun - 02 Jul 2016 University West, Trollhättan, Sweden.

Small farmers and sustainability: Institutional barriers to investment and innovation in the Malaysian palm oil industry in Sabah
Martin, S., Rieple, A., Chang, J., Ahmed, A. and Boniface, B. 2015. Small farmers and sustainability: Institutional barriers to investment and innovation in the Malaysian palm oil industry in Sabah. Journal of Rural Studies. 40, pp. 46-58. https://doi.org/10.1016/j.jrurstud.2015.06.002

Team creativity in ad agencies: an organising framework
Lynch, J. 2015. Team creativity in ad agencies: an organising framework . ICORIA 2015: Bridging the Gap. London 02 - 04 Jul 2015

Reigniting Creativity in Advertising: beyond creative teams in the brave new world of digital
Lynch, J. 2015. Reigniting Creativity in Advertising: beyond creative teams in the brave new world of digital. Academy of Marketing Conference. Limerick, Ireland 07 - 09 Jul 2015 Academy of Marketing.

Small farmers and sustainability: institutional barriers to investment and innovation in the Malaysian palm oil industry
Rieple, A., Martin, S., Chang, J., Boniface, B. and Ahmed, A. 2015. Small farmers and sustainability: institutional barriers to investment and innovation in the Malaysian palm oil industry. American Association of Geographers Conference. Chicago, Illinois 21 - 25 Apr 2015 American Association of Geographers.

Practice Based Curriculum for Effective Entrepreneurship Education in HE
Chang, J., Chalcraft, D. and Rieple, A. 2015. Practice Based Curriculum for Effective Entrepreneurship Education in HE. Research in Management Learning and Education (RMLE). Lima, Peru 21 - 25 Jun 2015 Eastern Academy of Management.

Practice based Learning: Enterprise Creation
Chang, J. and Chalcraft, D. 2015. Practice based Learning: Enterprise Creation. European Academy of Management . Warsaw Poland 17 - 20 Jun 2015 European Academy of Management.

Stimulating learning about social entrepreneurship through income generation projects
Chang, J., Benamraoui, A. and Rieple, A. 2014. Stimulating learning about social entrepreneurship through income generation projects. International Journal of Entrepreneurial Behaviour & Research . 20 (5), pp. 417-437. https://doi.org/10.1108/IJEBR-10-2012-0111

Learning-by-doing as an approach to teaching social entrepreneurship
Chang, J., Benamraoui, A. and Rieple, A. 2014. Learning-by-doing as an approach to teaching social entrepreneurship. Innovations in Education and Teaching International. 51 (5), pp. 459-471. https://doi.org/10.1080/14703297.2013.785251

Creativity in Marketing - a lost cause or new possibilities
Lynch, J. 2014. Creativity in Marketing - a lost cause or new possibilities. 47th Academy Of Marketing Conference. Bournemouth 07 - 10 Jul 2014 Academy of Marketing.

Societal challenges of responsible innovation in the Malaysian palm oil industry
Rieple, A., Chang, J., Martin, S., Boniface, B. and Ahmed, A. 2014. Societal challenges of responsible innovation in the Malaysian palm oil industry. 11th Wageningen International Conference on Chain and Network Management. Capri, Italy 04 - 06 Jun 2014 Wageningen Academic Publishers.

Grounded Theory: Help or Hindrance for Consumer Behaviour?
Lynch, J. and Egan, J. 2013. Grounded Theory: Help or Hindrance for Consumer Behaviour? 46th Academy of Marketing Conference. Cardiff 08 - 11 Jul 2013 Academy of Marketing.

Business Support for Micro Businesses in Nigeria
Ekwulugo, F. and Chang, J. 2013. Business Support for Micro Businesses in Nigeria. International Small Business and Entrepreneurs . Cardiff, Wales 12 - 13 Nov 2013 International Small business and Entrepreneurs.

Assessing students' entrepreneurial skills development in live projects
Chang, J. and Rieple, A. 2013. Assessing students' entrepreneurial skills development in live projects. Journal of Small Business and Enterprise Development. 20 (1), pp. 225-241. https://doi.org/10.1108/14626001311298501

Ethnic Chinese smallholders in the Malaysian palm oil industry: factors governing their business choices
Chang, J., Rieple, A. and Martin, S. 2012. Ethnic Chinese smallholders in the Malaysian palm oil industry: factors governing their business choices. British Academy of Management Conference 2012 (BAM2012). Cardiff University, Cardiff 11 - 13 Sep 2012

Marketing Education through the lens of S-D Logic
Lynch, J. and Egan, J. 2012. Marketing Education through the lens of S-D Logic. 45th Academy of Marketing Conference. Southampton 03 - 05 Jul 2012 Academy of Marketing.

Value Propositions in Higher Education: an S-D logic view
Chalcraft, D. and Lynch, J. 2011. Value Propositions in Higher Education: an S-D logic view. 44th Academy Of Marketing Conference. Liverpool 05 - 07 Jul 2011 Academy of Marketing.

Consumer attitudes towards direct advertising of prescription drugs - a UK perspective
Lopes, F., Egan, J. and Lynch, J. 2011. Consumer attitudes towards direct advertising of prescription drugs - a UK perspective. 44th Academy of Marketing Conference. Liverpool 05 - 07 Jul 2011 Academy of Marketing.

Experiential Learning: Assessing Students’ Entrepreneurial Skills in Live Projects
Rieple, A. and Chang, J. Forthcoming. Experiential Learning: Assessing Students’ Entrepreneurial Skills in Live Projects. Academy of Management Conference. San Antonio, Texas 12 - 16 Aug 2011

Entrepreneurial orientation of insurance agents in Sabah
Chang, J. 2010. Entrepreneurial orientation of insurance agents in Sabah. Southern Journal of Entrepreneurship. 3, pp. 1-13.

Internalising the brand
Lynch, J., Egan, J. and Hultman, H. 2010. Internalising the brand. 43rd Academy Of Marketing Conference. Coventry 06 - 08 Jul 2010 Academy of Marketing.

Key Issues in Marketing Education: the marketing educators' view
Gibson-Swett, M., Brennan, R., Foy, A., Lynch, J. and Rudolph, P. 2010. Key Issues in Marketing Education: the marketing educators' view. Marketing Intelligence & Planning. 28 (7), pp. 931-943. https://doi.org/10.1108/02634501011086508

Why didn't I get a better mark? Student perceptions and use of feedback
Lynch, J. 2008. Why didn't I get a better mark? Student perceptions and use of feedback. in: Proceedings of the Academy of Marketing Annual Conference 2008. Aberdeen Business School, the Robert Gordon University, Aberdeen. 7 - 10 July 2008 Academy of Marketing.

Setting student expectations: do contracts work?
Lynch, J. 2008. Setting student expectations: do contracts work? in: Proceedings of the BMAF Annual Conference 2008: The Learning and Teaching Agenda in the UK: National Perspectives but Common Concerns? 29th – 30th April 2008, the George Hotel, Edinburgh HE Academy. pp. 101-103

Reflective practice and learning styles with international students
Lynch, J. 2008. Reflective practice and learning styles with international students. in: Kemp, P. and Atfield, R. (ed.) Enhancing the international learning experience in business and management, hospitality, leisure, sport and tourism Newbury Threshold Press. pp. 124-132

Reflective practice and international students
Lynch, J. 2008. Reflective practice and international students. 7th Annual Westminster Learning and Teaching Symposium: Enhancing Learning. Marylebone 2 July 2008

Do marketing and logistics understand each other? An empirical investigation of the interface activities between logistics and marketing
Lynch, J. and Whicker, L. 2008. Do marketing and logistics understand each other? An empirical investigation of the interface activities between logistics and marketing. International Journal of Logistics. 11 (3), pp. 167-178. https://doi.org/10.1080/13675560701602708

SME's adoption of B2B eCommerce in the North, South and West of China
Tyler, K., Manica, A., Tan, J., Zhao, L. and Lynch, J. 2007. SME's adoption of B2B eCommerce in the North, South and West of China. Academy of Marketing Conference (AM2007). Egham, Surrey, UK 03-06 Jul 2007

Analysis of business-to-business adoption of e-commerce in Turkey
Lynch, J., Tyler, K. and Levent, U. 2007. Analysis of business-to-business adoption of e-commerce in Turkey. in: B2B Marketing Masterclass, Business to Business in the 21st Century, 14 December 2007, Leicester Business School Leicester, UK Leicester Business School.

The creation of the new Marketer - are we getting it right?
Lynch, J. 2007. The creation of the new Marketer - are we getting it right? Academy of Marketing Conference (AM2007). Egham, Surrey, UK 03-06 Jul 2007 Helensburgh, Argyll, UK Academy of Marketing.

Developing reflective practice with an international student body
Lynch, J. 2007. Developing reflective practice with an international student body. BMAF Annual Conference. Birmingham, UK 02-04 May 2007

Are the requirements of Business to Business Marketing Companies for graduates different? An empirical study of the Market Research Industry
Lynch, J. 2007. Are the requirements of Business to Business Marketing Companies for graduates different? An empirical study of the Market Research Industry. in: B2B Marketing Masterclass, Business to Business in the 21st Century, 14 December 2007, Leicester Business School Leicester, UK Leicester Business School.

How do we produce rounded thinking?: A case study
Lynch, J. 2005. How do we produce rounded thinking?: A case study. 2005 Academy of Marketing Conference (AM2005). Dublin, Ireland 05-07 Jul 2005

An investigation into the impact of marketing decisions on logistics in an international food company
Lynch, J. and Whicker, L. 2003. An investigation into the impact of marketing decisions on logistics in an international food company. in: Menachof, D., Sodhi, M., Browne, M. and Allen, J. (ed.) Proceedings of 8th Annual Logistics Research Network Conference, Cass Business School, City University, London, 11-12th September 2003 London, UK Institute of Logistics and Transport.