|Title||The "new rhetoric": metonymy and metaphor in everyday communication|
Roman Jakobson, in an essay published in 1956, proposed that there are two, and only two, axes of human expression: the metonymic and the metaphoric. This talk explores the implications of this for everyday communication in the real world. It is argued that if language were merely a system of encoding and decoding literal messages, it would be ill-suited to our needs. And that metonymy and metaphor provide us with the subtleties of communication we need when expressing ourselves and dealing with others in a world where nothing is black and white. 50 years on from Jakobson’s essay, in the body of literature sometimes referred to as the “New Rhetoric”, metonymy and metaphor have established themselves as central to thought, action and text.
|Conference||Interface with linguistics|
|Publisher||University of Westminster|