The Visual Representation of a Systematic Metaphor in a UK Media Text

Denroche, C. 2016. The Visual Representation of a Systematic Metaphor in a UK Media Text. RaAM 11. Freie Universität, Berlin, Germany 01 - 04 Apr 2016

TitleThe Visual Representation of a Systematic Metaphor in a UK Media Text
AuthorsDenroche, C.
TypeConference paper
Abstract

Much has been written on the organizational power of metaphor in discourse, eg on metaphor ‘chains’ and ‘clusters’ of linguistic metaphor in discourse (Koller 2003, Cameron & Stelma 2004, Semino 2008) and the role of extended and systematic metaphor in organizing long stretches of language, even whole texts (Cameron et al 2009, Cameron & Maslen 2010, Deignan et al 2013, Semino et al 2013). However, at times, this work belies the intricacies of how a single metaphoric idea can impact on a text. The focus of this paper is a UK media article derived from a HM Treasury press release on alleviating poverty. The language of the article draws heavily on orientational (spatial) metaphors, particularly metaphors of movement around GOOD IS UP. Although GOOD IS UP can be considered a single metaphoric idea, the picture the reader builds up as they move line by line through this text is complex and multifaceted. I take the idea of “building up a picture” literally in order to investigate the schema of motion relating to GOOD IS UP. To do this, fifteen informants (Masters students at a London university), tutored in Cognitive Metaphor Theory, were asked to read the article and underline words and expressions they felt related to GOOD IS UP. The text was then read back to the informant with emphasis given to the words they had underlined, while they drew a pictorial representation of the article based on the meanings of these words, integrating their drawings into a single picture as they went along. I present examples of the drawings the informants produced. I propose that using Metaphor-led Discourse Analysis to produce visual material in this way offers useful insights into how metaphor contributes to meaning making at text level. It shows how a metaphoric idea, such as GOOD IS UP, provides the text producer with a rich and versatile meaning-making resource for constructing text; and gives a ‘mind-map’ of how certain aspects of a media text are decoded by the text receiver. It also offers a partial representation of the elusive, intermediate ‘deverbalized’ stage of translation (Lederer 1987), where the sense of the source text is held in the mind before it is transferred to the target language.

References

Cameron, L., R. Maslen, Z. Todd, J. Maule, P. Stratton & N. Stanley. 2009. ‘The discourse dynamic approach to metaphor and metaphor-led analysis’. Metaphor and Symbol, 24(2), 63-89.

Cameron, L. & R. Maslen (eds). 2010. Metaphor Analysis: Research Practice in Applied Linguistics, Social Sciences and Humanities. London: Equinox.

Cameron, L. & J. Stelma. 2004. ‘Metaphor Clusters in Discourse’. Journal of Applied Linguistics, 1(2), 107-136.

Deignan, A., J. Littlemore & E. Semino. 2013. Figurative Language, Genre and Register. Cambridge: Cambridge University Press.

Koller, V. 2003. ‘Metaphor Clusters, Metaphor Chains: Analyzing the Multifunctionality of Metaphor in Text’. metaphorik.de, 5, 115-134.

Lederer, M. 1987. ‘La théorie interprétative de la traduction’ in Retour à La Traduction. Le Francais dans Le Monde.

Semino, E. 2008. Metaphor in Discourse. Cambridge: Cambridge University Press.

Semino, E., A. Deignan & J. Littlemore. 2013. ‘Metaphor, Genre, and Recontextualization’. Metaphor and Symbol. 28(1), 41-59.

KeywordsSystematic Metaphor, Orientational Metaphor, GOOD IS UP, MLDA, CMT, Visual Representation, Translation
Year2016
ConferenceRaAM 11

Related outputs

Text Metaphtonymy: The interplay of metonymy and metaphor in discourse
Denroche, C. 2018. Text Metaphtonymy: The interplay of metonymy and metaphor in discourse. Metaphor and the Social World. 8 (1), pp. 1-24.

Figuration, translation and linguistic processing: metonymy as a metaphor for translation
Denroche, C. 2015. Figuration, translation and linguistic processing: metonymy as a metaphor for translation. 5th RaAM Specialized Seminar on Metaphors in/and/of Translation. University of Leiden, The Netherlands 11 Jun 2015

What Roman Jakobson tells us about metonymy and metaphor in his 1956 essay on aphasia and what we can say about the interplay of these phenomena across genres now nearly sixty years on
Denroche, C. 2015. What Roman Jakobson tells us about metonymy and metaphor in his 1956 essay on aphasia and what we can say about the interplay of these phenomena across genres now nearly sixty years on. Form and Poetry: an exploration of Russian formalism. School of Advanced Studies, Institute of English Studies, Senate House, London 23 Oct 2015

Metonymy and language: a new theory of linguistic processing
Denroche, C. 2015. Metonymy and language: a new theory of linguistic processing. Abingdon, Oxon Routledge.

A metonymic theory of translation
Denroche, C. 2014. A metonymic theory of translation. 5th UK Cognitive Linguistics Conference . Department of Linguistics and English Language at Lancaster University, Lancaster, UK 29 Jul 2014

Figurative text phenomena and text metaphtonymy
Denroche, C. 2014. Figurative text phenomena and text metaphtonymy. 1st Internatioonal Symposium on Figurative Thought and Language. Thessaloniki, Greece 26 Apr 2014

A metonymic theory of translation
Denroche, C. 2013. A metonymic theory of translation. 3rd International Conference on Meaning Construction - Meaning Interpretation: Applications and Implications (CRAL 13). University of La Rioja, Logroño, Spain 20 Jul 2013

Metonymic processing: a cognitive ability relevant to translators, editors and language teachers
Denroche, C. 2012. Metonymic processing: a cognitive ability relevant to translators, editors and language teachers. in: Mininni, G. and Manuti, A. (ed.) Applied psycholinguistics: positive effects and ethical perspectives (vol.1) Milano, Italy FrancoAngeli. pp. 69-74

The fundamental role of metonymy in conceptualization and communication
Denroche, C. 2011. The fundamental role of metonymy in conceptualization and communication. in: Hornsby, D. (ed.) Interfaces in Language 2 Cambridge Scholars Publishing. pp. 191-206

Analysing Larkin: complementary approaches to teaching texts
Denroche, C. 2011. Analysing Larkin: complementary approaches to teaching texts. The interface between English literature and English language: innovation in curriculum development. LLAS Subject Centre for English, University of Sussex 24 May, 2011

Modelling the linguistic mind
Denroche, C. 2010. Modelling the linguistic mind. in: Partridge, J. (ed.) Interfaces in language Cambridge Scholars Publishing. pp. 311-334

Metonymic processing: a cognitive ability relevant to translators, editors and language teachers
Denroche, C. 2010. Metonymic processing: a cognitive ability relevant to translators, editors and language teachers. IX International Conference of ISAPL. University of Bari, Italy

The ham sandwich in the corner wants more coffee: the relevance of metonymy to language learning
Denroche, C. 2009. The ham sandwich in the corner wants more coffee: the relevance of metonymy to language learning. Applied linguistics circle. University of Reading 10th February 2009

Pure learning and the discourse of knowledge
Denroche, C. 2009. Pure learning and the discourse of knowledge. Language and linguistics research cluster: interface with linguistics conference. University of Westminster, London

Metonymy: a vital resource in communication and conceptualization
Denroche, C. 2009. Metonymy: a vital resource in communication and conceptualization. Interfaces in language 2 conference. University of Kent

Enriching learning through pedagogic problem solving
Denroche, C. 2008. Enriching learning through pedagogic problem solving. 7th Annual Westminster Learning and Teaching Symposium: Enhancing Learning. University of Westminster, London

Modelling the linguistic mind
Denroche, C. 2007. Modelling the linguistic mind. Interfaces in Language. Canterbury, UK 23-25 Apr 2007

Modelling metaphor
Denroche, C. 2006. Modelling metaphor. in: Anais do II Congresso Sobre a Metapfora na Linguaguem e no Pensamento Brazil Congresso Sobre a Metapfora na Linguaguem e no Pensamento.

The "new rhetoric": metonymy and metaphor in everyday communication
Denroche, C. 2006. The "new rhetoric": metonymy and metaphor in everyday communication. Interface with linguistics. London, UK 23 Jun 2006

Permalink - https://westminsterresearch.westminster.ac.uk/item/9y9yv/the-visual-representation-of-a-systematic-metaphor-in-a-uk-media-text


Share this
Tweet
Email