Consumers' willingness to pay for ethical attributes Mai, L.W. 2014. Consumers' willingness to pay for ethical attributes. Marketing Intelligence & Planning. 32 (6), pp. 706-721. https://doi.org/10.1108/MIP-08-2013-0139
The impact of Italianate on consumers’ brand perceptions of luxury brands Paciolla, R. and Mai, L.W. 2010. The impact of Italianate on consumers’ brand perceptions of luxury brands. 2010 European Association for Consumer Research Conference. Royal Holloway, University of London 30 June - 3 July 2010
Sports celebrity endorsement in fashion marketing Schroder, S. and Mai, L.W. 2006. Sports celebrity endorsement in fashion marketing. AMS/KAMS Cultural Perspectives in Marketing Conference. Seoul, South Korea 12-15 Jul 2006
2005
E-Commerce as an alternative distribution technology: the readiness of Chinese consumers Kwok, W.M., Mai, L.W. and El-Murad, J. 2005. E-Commerce as an alternative distribution technology: the readiness of Chinese consumers. 12th Biennial International Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges. Muenster, Germany 06-09 Jul 2005
Consumers' perceptions of speciality foods and therural mail-order business Mai, L.W. and Ness, M.R. 1997. Consumers' perceptions of speciality foods and therural mail-order business. Typical and traditional productions: rural effect and agro-industrial problems. 52nd Seminar of the European Association of Agricultural Economists (EAAE). Parma, Italy June 19-21 1997 pp. 331-348
Female self-gifts buying behaviour: impulse purchase and product involvement Kemp, L., Mai, L.W. and Konstantoulaki, K. 2016. Female self-gifts buying behaviour: impulse purchase and product involvement. in: Petruzzellis, L. and Winer, R.S. (ed.) Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress Springer. pp. 129-137
2011
The impact of Italianate on consumers’ brand perceptions of luxury brands Paciolla, R. and Mai, L.W. 2011. The impact of Italianate on consumers’ brand perceptions of luxury brands. in: Bradshaw, A., Hackley, C. and Maclaran, P. (ed.) European Advances in Consumer Research Association for Consumer Research.
2008
Dissolution of a person-brand relationship: an understanding of brand-detachment Mai, L.W. and Canti, P.G. 2008. Dissolution of a person-brand relationship: an understanding of brand-detachment. in: Borghini, S., McGrath, M.A. and Otnes, C. (ed.) European Advances in Consumer Research Milan, Italy Association for Consumer Research.
Cross-cultural marketing research Mai, L.W. 2003. Cross-cultural marketing research. in: Nwankwo, S. and Rugimbana, R.O. (ed.) Cross-cultural marketing Thomson Publishing. pp. 61-76
Emotions, attitudes and memorability associated with TV commercials Mai, L.W. and Schoeller, G. 2009. Emotions, attitudes and memorability associated with TV commercials. Journal of Targeting, Measurement and Analysis for Marketing. 17 (1), pp. 55-63. https://doi.org/10.1057/jt.2009.1
The characteristics of supermarket shoppers in Beijing Mai, L.W. and Zhao, H. 2004. The characteristics of supermarket shoppers in Beijing. International Journal of Retail & Distribution Management. 32 (1), pp. 56-62. https://doi.org/10.1108/09590550410515551
Is the internet the right medium for a 'don't quit campaign'? Wynne, L.G. and Mai, L.W. 2002. Is the internet the right medium for a 'don't quit campaign'? Research in Post-Compulsory Education. 7 (3), pp. 353-359. https://doi.org/10.1080/13596740200200136
The economics of food safety Ritson, C. and Mai, L.W. 1998. The economics of food safety. Nutrition & Food Science. 98 (5), pp. 253-259. https://doi.org/10.1108/00346659810224163
1998
Perceived benefits of mail-order speciality foods Mai, L.W. and Ness, M.R. 1998. Perceived benefits of mail-order speciality foods. British Food Journal. 100 (1), pp. 10-17. https://doi.org/10.1108/00070709810202176
1997
Consumers' perceptions of mail‐order speciality foods Mai, L.W. and Ness, M.R. 1997. Consumers' perceptions of mail‐order speciality foods. Journal of Marketing Management. 13 (7), pp. 705-724. https://doi.org/10.1080/0267257X.1997.9964506
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