Dr Carl Jones
2025
Descolonizando la publicidad2024
Decoding myth-making through Semiotics in-order to Decolonize advertising2021
Racismo y clasismo en la publicidad mexicana2019
Racism and Classism in Mexican advertising2017
Personal branding: 'Encoding a personal brand through semiotics: a case study'2025
Decolonising Advertising through Diversity: Practical strategies for challenging colonial thinking and practices in the production of publicity campaigns within the spectacle of Mexican Advertising.2025
Descolonizando la publicidad a través de la diversidad: Estrategias prácticas para desafiar el pensamiento y las prácticas coloniales en la producción de campañas publicitarias dentro del espectáculo de la publicidad mexicana2025
SXSW Carl W. Jones on "7 Stages to Decolonise Advertising & the Creative Industries"2023
Semiotics and Media Studies2025
Decolonizing advertising2021
RACISMO Y CLASISMO EN LA PUBLICIDAD MEXICANA Una exposición de mensajes visuales2017
Personal branding: ‘Encoding a personal brand through semiotics: a case study’2014
Advertising Tools and Techniques Appropriated to Construct the Global Brand Mr. Clean2025
The ‘romantic’ advertising tricks that give you unrealistic expectations of love2024
Christmas adverts: decoding the trusted formula used to pull on consumers’ heart strings2020
Brands may support Black Lives Matter, but advertising still needs to decolonise2019
How Mexican advertising featuring rich white people perpetuates racism and classism2018
Getting ads banned is a planned PR and Advertising strategy2018
Why is the new British Army advert actually a communication success?La publicidad en México perpetúa el racismo y el clasismo
Jones, C. Forthcoming. La publicidad en México perpetúa el racismo y el clasismo.
2022
Can the advertising process be decolonised in order to remove racist messaging? A work in progress2022
Balenciaga’s controversial new campaign and the long history of ‘shockvertising’2022
Decolonising Advertising through content creation, broadcast on social media, to inspire social transformation2020
Interrogating Democracy in the Digital Gaze2020
The World According to Dave Trott: An Interview2020
Advertising and the Way Forward2019
How advertising through the ages has shaped ChristmasAdvertising and its effects on society
Jones, C.W. Forthcoming. Advertising and its effects on society .