Trust in Leader and Positive Employee Outcomes: To Transform or to Serve in Cross-Cultural Leadership? Nazarian, A., Rodriguez-Molina, MA, Velayati, R, Ruiz-Alba, J. and Atkinson, P. 2024. Trust in Leader and Positive Employee Outcomes: To Transform or to Serve in Cross-Cultural Leadership? International Journal of Cross Cultural Management. Advanced online publication. https://doi.org/10.1177/14705958241296322
The moderating effect of supply chain collaboration on servitization Ruiz-Alba, Jose L., Soares, A. and Rodríguez-Molina, M. 2024. The moderating effect of supply chain collaboration on servitization. Journal of Business and Industrial Marketing. 39 (4), pp. 822-831. https://doi.org/10.1108/jbim-07-2022-0335
International Management of Customer Orientation González-Porras, J., Ruiz-Alba, J., Rodríguez-Molina M.A. and Guzmán-Parra, V. 2023. International Management of Customer Orientation. European Journal of International Management. 20 (1), pp. 143-166. https://doi.org/10.1504/EJIM.2020.10022183
2023
Guest editorial: Challenges and opportunities for increasingly turbulent times Ruiz-Alba, J., Rodriguez-Molina, M. and Soares, A. 2023. Guest editorial: Challenges and opportunities for increasingly turbulent times. Journal of Business and Industrial Marketing. 38 (2), pp. 269-271. https://doi.org/10.1108/JBIM-02-2023-603
Fashion Events and e-WOM Ruiz-Alba, J., Mediano, Javier Morales, Ayestarán, Raquel and López-Tenorio, Pablo J. 2022. Fashion Events and e-WOM. Event Management. 26 (2), pp. 405-417. https://doi.org/10.3727/152599521x16192004803511
Customer Orientation and e-WOM in the hotel sector González-Porras, J.L, Ruiz-Alba, J. and Morales Mediano, J. 2021. Customer Orientation and e-WOM in the hotel sector. International Journal of Internet Marketing and Advertising. 15 (3), pp. 302-326. https://doi.org/10.1504/IJIMA.2021.115428
Entrepreneurial Intentions: a bibliometric analysis Ruiz-Alba, J., Guzmán-Parra, V, Vila Oblitas, J and Morales Mediano, J 2021. Entrepreneurial Intentions: a bibliometric analysis. Journal of Small Business and Enterprise Development. 28 (1), pp. 121-133. https://doi.org/10.1108/JSBED-07-2019-0221
The nexus of internal market orientation and international HR management Kazakov, S. and Ruiz-Alba, J. Forthcoming. The nexus of internal market orientation and international HR management. European Journal of International Management. Advanced online publication. https://doi.org/10.1504/EJIM.2021.10037605
Gamification and online consumer decisions: Is the game over? Tobón, S., Ruiz-Alba, J. and Garcia de Madariaga, J. 2020. Gamification and online consumer decisions: Is the game over? Decision Support Systems. 128, p. 113167 113167. https://doi.org/10.1016/j.dss.2019.113167
2020
Strategic Alliances and Firm Performance in Startups with a Social Mission Cacciolatti, L., Rosli, A., Ruiz-Alba, J. and Chang, J. 2020. Strategic Alliances and Firm Performance in Startups with a Social Mission. Journal of Business Research. 106, pp. 106-117. https://doi.org/10.1016/j.jbusres.2019.08.047
2019
Customer Orientation in Family Businesses Morales, J., Ruiz-Alba, J., Pazos, I. and Ayestarán, R. 2019. Customer Orientation in Family Businesses. European Journal of Family Business. 9, pp. 21-28. https://doi.org/10.24310/ejfbejfb.v9i1.6639
2019
Interfunctional coordination: the role of digitalization Ruiz-Alba, J., Guesalaga, R., Ayestarán, R. and Morales Mediano, J. 2019. Interfunctional coordination: the role of digitalization. Journal of Business and Industrial Marketing. 35 (3), pp. 404-419. https://doi.org/10.1108/JBIM-03-2019-0129
2019
Customer Orientation in Highly Relational Services Morales, J and Ruiz-Alba, J. 2019. Customer Orientation in Highly Relational Services. Marketing Intelligence & Planning. 38 (2), pp. 209-223. https://doi.org/10.1108/MIP-02-2019-0127
2019
Gamification and Entrepreneurial Intentions Ruiz-Alba, J., Soares, A., Rodríguez-Molina, M. and Banoun, A. 2019. Gamification and Entrepreneurial Intentions. Journal of Small Business and Enterprise Development. 26 (5), pp. 661-683. https://doi.org/10.1108/JSBED-09-2018-0266
2019
Are retailers “bagging” the carrier bag levy in England? An exploratory enquiry Jory, S.R., Benamraoui, A., Madichie, N.O., Ruiz-Alba, J. and Christodoulou, I. 2019. Are retailers “bagging” the carrier bag levy in England? An exploratory enquiry. Journal of Environmental Management. 233, pp. 845-853. https://doi.org/10.1016/j.jenvman.2018.12.003
2019
Museum visitors’ heterogeneity and experience processing Ruiz-Alba, J., Nazarian, A., Rodríguez-Molina, M.A. and Andreu, L. 2019. Museum visitors’ heterogeneity and experience processing. International Journal of Hospitality Management. 78, pp. 131-141. https://doi.org/10.1016/j.ijhm.2018.12.004
Customer orientation of service employees in family businesses in the hotel sector González-Porras, J.L., Ruiz-Alba, J. and Guzmán-Parra, V. 2018. Customer orientation of service employees in family businesses in the hotel sector. Revista de Estudios Empresariales. Segunda época. 2, pp. 73-85. https://doi.org/10.17561/ree.v2018n2.4
2017
St. Albans Family Enterprises Ruiz-Alba, J., Ferrero, I. and Pellegrini, M. 2017. St. Albans Family Enterprises. Journal of Business Ethics Education. 14, pp. 307-314. https://doi.org/10.5840/jbee20171416
Predictors of review sites usage in hotels Pérez-Aranda, J., Anaya-Sanchez, R. and Ruiz-Alba, J. 2017. Predictors of review sites usage in hotels. Tourism & Management Studies. 13 (2), pp. 52-59. https://doi.org/10.18089/tms.2017.13205
2016
Internal market orientation and work-family balance Ruiz-Alba, J., Soares, A., Vallespín, M. and González, J 2016. Internal market orientation and work-family balance. European Journal of Family Business. 6 (1), pp. 46-53. https://doi.org/10.1016/j.ejfb.2016.06.002
Internal Marketing Orientation: an empirical research in hotel sector Ruiz-Alba, J., Bermúdez-González, G., Rodríguez-Molina, M.A. and Blanca, M.J. 2014. Internal Marketing Orientation: an empirical research in hotel sector. International Journal of Hospitality Management. 38, pp. 11-19. https://doi.org/10.1016/j.ijhm.2013.12.002
Volkswagen's scandal (Video case study) Ruiz-Alba, J. and López-Toro, A 2017. Volkswagen's scandal (Video case study). Repository of University of Málaga (RIUMA)
Gamification in marketing: reality or fiction? Tobón, S, Ruiz-Alba, J. and García-Madariaga, J 2019. Gamification in marketing: reality or fiction? EMAC Conference. Harmburg (Germany) 28 - 31 May 2019
The Financial Consequences of Servitization in Manufacturing Firms: An Empirical Analysis Ruiz-Alba, J., Soares, A., Izadi, J. and Abou-Foul 2017. The Financial Consequences of Servitization in Manufacturing Firms: An Empirical Analysis. 6th International Conference on Business Servitization 2017 (ICBS2017). Universitat Politècnica de Catalunya (UPC-BarcelonaTech), Barcelona, Spain 16 - 17 Nov 2017 OmniaScience.
2017
Servitization of manufacturing: exploring financial performance Ruiz-Alba, J., Soares, A., Izadi J. and Abou-Foul, M. 2017. Servitization of manufacturing: exploring financial performance . 22nd CBIM Academic Workshop. Stockholm Business School 19 - 21 Jun 2017
Work-family balance and internal market orientation Devis, A. and Ruiz-Alba, J. 2016. Work-family balance and internal market orientation. First International On/Off Conference in Marketing Decision Making.. Barcelona, Spain 29 - 30 Sep 2016
Servitization and co-creation: customers’ perspective Ruiz-Alba, J., Soares, A., Rodríguez-Molina, M. and Frías, D. 2016. Servitization and co-creation: customers’ perspective. Center for Business & Industrial Marketing. CBIM 2016. Academic Workshop. Extending Value Through Product, Service and Platform Innovations. Bilbao, Spain 29 Jun - 01 Jul 2016
2016
Servitization strategies and Co-creation Ruiz-Alba, J., Soares, A., Rodriguez-Molina, M. and Frias, D. 2016. Servitization strategies and Co-creation. Spring Servitization Conference 2016. Manchester, UK 17 2016 - 16 May 2916
Developing entrepreneurial intentions through gamification using online Business challenges Ruiz-Alba, J., Soares, A., Banoun, A. and Rodríguez-Molina, M. 2016. Developing entrepreneurial intentions through gamification using online Business challenges. Edulearn16 Conference Inspiring Learning Through Technology. Barcelona, Spain 04 - 06 Jul 2016 https://doi.org/10.21125/edulearn.2016.0591
Predictors of review sites usage in hotels Pérez-Aranda, J., Anaya, R. and Ruiz-Alba, J. 2016. Predictors of review sites usage in hotels. Tourism & Management Studies International Conference. Algarve, Portugal 16 - 19 Nov 2016
2015
Servitization and Co-opetition in pharmaceutical industry Ruiz-Alba, J., Soares, A. and Morales, J. 2015. Servitization and Co-opetition in pharmaceutical industry. Spring Servitization Conference 2015. Aston Business School, Birmingham, UK 18 - 19 May 2015 Aston Business School.
Servitization in the pharmaceutical industry Ruiz-Alba, J., Soares, A. and Morales, J. 2015. Servitization in the pharmaceutical industry. 3rd International Symposium SRUK/CERU. London (UK) 04 Jul 2015
2015
Gamification and Entrepreneurial intentions: A Theoretical and Methodological Approach Ruiz-Alba, J., Soares, A., Banoun, A. and Rodríguez-Molina, M. 2015. Gamification and Entrepreneurial intentions: A Theoretical and Methodological Approach. International Gamification for Business Conference (IGBC15). Aston Business School, Birmingham, UK 21 - 22 Sep 2015
The moderating role of gender on entrepreneurial intentions Ruiz-Alba, J., Vallespín, M., Martín, V. and Rodríguez-Molina, M. 2014. The moderating role of gender on entrepreneurial intentions. IV Congreso INBAM. Universidad Autónoma de Barcelona, Barcelona, Spain 24 - 27 Jun 2014
2014
Metodologia de aprendizaje a traves del metodo del caso Ruiz-Alba, J. and Almenta, E. 2014. Metodologia de aprendizaje a traves del metodo del caso. IV Jornadas de Innovacion Docente de la Facultad de Ciencias de la Educacion. University of Seville, Spain 19 - 20 May 2014
Predicting entrepreneurial behaviour: a TPB multi-group analysis Ruiz-Alba, J., Vallespin, M., Martin. V. and Rodríguez-Molina, M. 2014. Predicting entrepreneurial behaviour: a TPB multi-group analysis. AEDEM 2014. Trujillo, Cáceres, Spain 04 - 06 Jun 2014
Robert Adams: a case study Ruiz-Alba, J. 2013. Robert Adams: a case study. Managing in a Global Economy XV International Conference. Eastern Academy of Management.. Seville, Spain 23 - 27 Jun 2013
2012
Telecommuting in Schneider Electric Spain Las Heras, M. and Ruiz-Alba, J. 2012. Telecommuting in Schneider Electric Spain. 25 EBEN Annual Conference. Work, Virtues and Flourishing. Better people, better organisations, better societies. IESE Business School, Barcelona, Spain 19 - 22 Sep 2012
2017
Trend Scenarios: Innovative Methodology and Tools Ruiz-Alba, J. and Sánchez, M. 2017. Trend Scenarios: Innovative Methodology and Tools. in: Gestión estratégica, innovación y prospectiva en comunicación (Strategic management, innovation and foresight in communication) Barcelona, Spain Universitat Oberta de Catalunya (UOC).
2016
Sales promotion and personal selling Ruiz-Alba, J. 2016. Sales promotion and personal selling. in: Jambrino. C. (ed.) Manual: Commercial Communication in global markets (E-book) Pearson.
2016
Internal Market Orientation and strategy implementation Ruiz-Alba, J. and Soares, A. 2016. Internal Market Orientation and strategy implementation. in: Casademunt, A.M.L. (ed.) Strategic Labor Relations Management in Modern Organizations Hershey, Pennsylvania, USA IGI Global. pp. 183-194
2016
The logistic of distribution Ruiz-Alba, J. 2016. The logistic of distribution. in: Molinillo, S. (ed.) Manual: Commercial Distribution Applied Madrid, Spain ESIC. pp. 463-521
2008
Analysis of the environment in Marketing Ruiz-Alba, J. 2008. Analysis of the environment in Marketing. in: Garcia. D. (ed.) Manual of Marketing Madrid, Spain ESIC. pp. 63-105
Servitization and firm performance Ruiz-Alba, J., Soares, A., Rodríguez-Molina, M. and Gounaris, S. 2017. Servitization and firm performance. EMAC 2017. University of Groningen 23 - 26 May 2017
Gamificacion con estrategia de marketing interno Ruiz-Alba, J., Navarro, F. and Jiménez, S. 2013. Gamificacion con estrategia de marketing interno. Intangible Capital. 9 (4), pp. 1113-1144. https://doi.org/10.3926/ic.455
