Open days are organised by Universities to give potential students the opportunity to visit the University premises, talk to staff and student ambassadors and develop a sense of how it feels to study at a University something difficult to be conveyed via a prospectus. However, visiting open days requires investing time, travelling and can be expensive. The resent years there has been an increasing demand for open days to be delivered online. The social distancing measures imposed by the COVID-19 pandemic enforced this mode of delivery of open days as the only option. Many Universities created VR campuses to help students experience their campuses, but those fail to capture the actual vibe of a place and lack of empathetic response. New tools such as 360-degree immersive storytelling video (VR) and 3D interactive media present new opportunities for effectively delivering open days capturing not only a realistic representation of the place, but the actual feel of a place. This paper presents work-in-progress focusing on studying if 360-degree immersive storytelling video can create empathetic response. It achieves this by creating a 360-degree immersive storytelling video that effectively and realistically captures student life. This paper presents the project motivation, discusses the proposed research methodology, presents the research instruments and finishes with expected contributions to knowledge and future work.