College | Westminster Business School |
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Head | Prof Malcolm Kirkup |
Brown, S., Stevens, L. and Maclaran, P. 1998. Casting a Critical 'I' Over Caffrey's Irish Ale: Soft Words, Strongly Spoken. Journal of Marketing Management. 14 (7), pp. 733-748. https://doi.org/10.1362/026725798784867653
Maclaran, P., Stevens, L. and Catterall, M. 1998. The 'Glasshouse Effect': Women in Marketing Management. Journal of Marketing Practice: Applied Marketing Science. 4 (5), pp. 134-147.
Stevens, L., Maclaran, P. and Catterall, M. 1998. Stirring the Marketing Cauldron: Commentary on a Strange Brew. Marketing Intelligence and Planning. 16 (2), pp. 80-83.
Maclaran, P. and Stevens, L. 1998. Romancing the Utopian Marketplace: Dallying with Bakhtin in the Powerscourt Townhouse Centre. in: Doherty, A-M., Clarke, B. and Brown, S. (ed.) Romancing the Market London Routledge. pp. 172-186
Illes, K. 1997. INTRA-Regional Co-operation and the Development of SMEs in Hungary. 24th International Small Business Congress. Taipei, Taiwan 16 - 19 Nov 1997
Illes, K. 1997. A Comperative Study of Electrolux's Marketing Strategy in Hungary and Britain. International Marketing Conference: New Frontiers and New Tendencies. Montpellier, France 13 - 19 Oct 1997
Illes, K. 1997. Empowerment and Culture Change: The Case of Electrolux in Hungary. The Second European Academies of Management Conference. Brussels, Belgium 27 - 30 Aug 1997
Illes, K. 1997. Culture Changes and Trends in Hungary. Sasakawa Forum - Transition in Central and Eastern Europe. Belgrade, Serbia 01 - 05 Jul 1997
Illes, K. 1997. Tension between Tradition and Novelty: Changes in the Hungarian Higher Education. Conference on Organising in a Multi-Voiced World, Social Construction, Innovation and Organisational Change. Leuven, Belgium 04 - 07 Jun 1997
Illes, K., Clarkson, A.H. and Iohom, I. 1997. A brit magyar felsooktatasi projectek tanulsagai. Magyar Felsooktatas. 10, pp. 29-31.
Catterall, M., Maclaran, P. and Stevens, L. 1997. Marketing and Feminism: A Bibliography and Suggestions for Further Research. Marketing Intelligence and Planning. 15 (7), pp. 369-376. https://doi.org/10.1108/02634509710193208
Catterall, M., Maclaran, P. and Stevens, L. 1997. The Pathetic Phallusies of St. Thomas Aquinas and why Marketing Should Give Eve a Break. in: Bell, J., Brown, S. and Carson, D. (ed.) Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End London Routledge. pp. 223-236
Illes, K. 1996. Entrepreneurship in the Transitional Economies of Central Europe: The Case of Hungary. 10th Anniversary Conference on Research in Entrepreneurship and Small Business. Brussels, Belgium 26 - 29 May 1996
Illes, K. 1996. Az ertekvaltozasok szociologiai es pszichologiai hattere. INFO Tarsadalomtudomany. (39), pp. 29-37.
Illes, K., Weetman, P., Clarkson, A.H. and Fraser, M. 1996. Change and Choice in Accounting Practice: an Exploratory Study of the Accounting Law of 1991. European Accounting Review. 5 (3), pp. 523-543. https://doi.org/10.1080/09638189600000033
Brown, S., Maclaran, P. and Stevens, L. 1996. Marcadia Postponed: Marketing, Utopia and the Millennium. Journal of Marketing Management. 12 (7), pp. 671-683. https://doi.org/1080/0267257X.1996.9964444
Illes, K. 1995. Changes in Hungarian Accounting and Reasons for Choice. European Accounting Conference. Birmingham 20 - 22 Mar 1995