| College | Westminster Business School |
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Gamification and online consumer decisions: Is the game over?
Tobón, S., Ruiz-Alba, J. and Garcia de Madariaga, J. 2020. Gamification and online consumer decisions: Is the game over? Decision Support Systems. 128, p. 113167. doi:10.1016/j.dss.2019.113167
Strategic Alliances and Firm Performance in Startups with a Social Mission
Cacciolatti, L., Rosli, A., Ruiz-Alba, J. and Chang, J. 2020. Strategic Alliances and Firm Performance in Startups with a Social Mission. Journal of Business Research. 106, pp. 106-117. doi:10.1016/j.jbusres.2019.08.047
The Spiral Economy: a Socially Progressive Circular Economy Model?
Ashby, A., Callegaro, A.M., Adeyeye, K. and Granados, M.L. 2020. The Spiral Economy: a Socially Progressive Circular Economy Model? in: Yakovleva, N., Frei, R. and Murthy, S.R. (ed.) Sustainable Development Goals and Sustainable Supply Chains in the Post-global Economy London Springer. pp. 67-94
Design Management Capability in Entrepreneurship: A Case Study of Xiaomi
Liu, S. and Rieple, A. 2019. Design Management Capability in Entrepreneurship: A Case Study of Xiaomi. International Journal of Design.
Determinants of consumers’ intentions to share knowledge and intentions to purchase on s-commerce sites: incorporating attitudes toward persuasion attempts into a social exchange model
Kwon, K., Mai, L.W. and Peng, N. 2019. Determinants of consumers’ intentions to share knowledge and intentions to purchase on s-commerce sites: incorporating attitudes toward persuasion attempts into a social exchange model. Eurasian Business Review. Advanced online publication. doi:10.1007/s40821-019-00146-5
Do accelerated, work-based programmes enhance student learning? An action research study
Berry, R. 2019. Do accelerated, work-based programmes enhance student learning? An action research study. PhD thesis Bournemouth University Centre for Excellence in Media Practice
A Taxonomy of Knowledge Spillovers for High-Tech Start-ups Development
Cuvero Calero, M., Evans, R.D., Granados, M. and Pilkington, A. 2019. A Taxonomy of Knowledge Spillovers for High-Tech Start-ups Development. 2019 IEEE Technology & Engineering Management Conference (TEMSCON). Atlanta, GA, USA 12 - 14 Jun 2019 IEEE . doi:10.1109/TEMSCON.2019.8813606
Customer Orientation in Family Businesses
Morales, J., Ruiz-Alba, J., Pazos, I. and Ayestarán, R. 2019. Customer Orientation in Family Businesses. European Journal of Family Business. 9, pp. 21-28. doi:10.24310/ejfbejfb.v9i1.6639
Cyber security: Communication and risk management
Trim, P.R.J. and Lee, Yang-im 2019. Cyber security: Communication and risk management. Sécurité & Stratégie. 32, pp. 26-31.
Interfunctional coordination: the role of digitalization
Ruiz-Alba, J., Guesalaga, R., Ayestarán, R. and Morales Mediano, J. 2019. Interfunctional coordination: the role of digitalization. Journal of Business and Industrial Marketing. Advanced online publication. doi:10.1108/JBIM-03-2019-0129
The role of brand equity and crisis type on corporate brand alliances in crises
Singh, J., Crisafulli, B., Quamina, L. and Kottasz, R. 2019. The role of brand equity and crisis type on corporate brand alliances in crises. European Management Review. Advanced online publication. doi:10.1111/emre.12362
Customer Orientation in Highly Relational Services
Morales, J and Ruiz-Alba, J. 2019. Customer Orientation in Highly Relational Services. Marketing Intelligence & Planning. doi:10.1108/MIP-02-2019-0127
The role of B2B marketers in increasing cyber security awareness and influencing behavioural change
Trim, P.R.J. and Lee, Yang-im 2019. The role of B2B marketers in increasing cyber security awareness and influencing behavioural change. Industrial Marketing Management. Advanced online publication. doi:10.1016/j.indmarman.2019.04.003
How Business Relational Attributes contribute to marketing strategy development
Trim, P.R.J. and Lee, Yang-im 2019. How Business Relational Attributes contribute to marketing strategy development . 35th Annual IMP Conference: Relationships, Interactions and Networks in Competitive Environment. IÉSEG School of Management, Paris 27 - 30 Aug 2019
How organizational learning reinforces interactive communication and sustainable B2B customer centred business relationships
Trim, P.R.J. and Lee, Yang-im 2019. How organizational learning reinforces interactive communication and sustainable B2B customer centred business relationships . 35th Annual IMP Conference: Relationships, Interactions and Networks in Competitive Environment. IÉSEG School of Management, Paris 27 - 30 Aug 2019
The Effects of Knowledge Spillovers and Accelerator Programmes on the Product Innovation of High-Tech Start-ups: A Multiple Case Study
Cuvero, M., Granados, M., Pilkington, A. and Evans, R.D. 2019. The Effects of Knowledge Spillovers and Accelerator Programmes on the Product Innovation of High-Tech Start-ups: A Multiple Case Study. IEEE Transactions on Engineering Management. Advanced online publication. doi:10.1109/TEM.2019.2923250
Advertising Industry Evolution: Agency creativity, fluid teams and diversity. An exploratory investigation
Lynch, J. 2019. Advertising Industry Evolution: Agency creativity, fluid teams and diversity. An exploratory investigation. Journal of Marketing Management. 35 (9-10), pp. 845-866. doi:10.1080/0267257X.2019.1635188
The Market Orientation and Customer Orientation Continuum: A Literature Review for Service Marketing
Morales, J. and Ruiz-Alba, J. 2019. The Market Orientation and Customer Orientation Continuum: A Literature Review for Service Marketing. XXXIII AEDEM Annual Meeting. Seville 05 - 07 Jun 2019 AEDEM.
Tackling global challenges through cause-related marketing: How brands should promote their support to social causes
Crisafulli, B., Singh. J. and Quamina, L. 2019. Tackling global challenges through cause-related marketing: How brands should promote their support to social causes. WARC.
Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity
Luffarelli, J., Mukesh, M. and Mahmood, A. 2019. Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity. Journal of Marketing Research. 56 (5), pp. 862-878. doi:10.1177/0022243719845000
"Fitting in" vs "standing out": How Social Enterprises Engage with Stakeholders to Legitimise their Hybrid Position
Granados, M. and Rosli, A. 2019. "Fitting in" vs "standing out": How Social Enterprises Engage with Stakeholders to Legitimise their Hybrid Position. Journal of Social Entrepreneurship. Advanced online publication. doi:10.1080/19420676.2019.1604405
CORPORATE SOCIAL RESPONSIBILITY IN THE RUSSIAN ENERGY INDUSTRY
Benyaminova, A. 2019. CORPORATE SOCIAL RESPONSIBILITY IN THE RUSSIAN ENERGY INDUSTRY. PhD thesis University of Westminster Management and Marketing
International Management of Customer Orientation
González-Porras, J., Ruiz-Alba, J., Rodríguez-Molina M.A. and Guzmán-Parra, V. 2019. International Management of Customer Orientation. European Journal of International Management. doi:10.1504/EJIM.2020.10022183
A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Christodoulou, I. and Langley, P. 2019. A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy. Journal of Strategic Marketing. Advanced online publication. doi:10.1080/0965254X.2019.1597916
The impact of changes in stakeholder salience on CSR activities in Russian energy firms: a contribution to the divergence / convergence debate
Benyaminova, A., Mathews, M., Langley, P. and Rieple, A. 2019. The impact of changes in stakeholder salience on CSR activities in Russian energy firms: a contribution to the divergence / convergence debate . Corporate Social Responsibility and Environmental Management. 26 (6), pp. 1222-1234. doi:10.1002/csr.1743
Refining brand strategy: Insights into how the "informed-poseur" legitimizes purchasing counterfeits
Lee, Yang-im and Trim, P.R.J. 2019. Refining brand strategy: Insights into how the "informed-poseur" legitimizes purchasing counterfeits. Journal of Brand Management. 26 (5), pp. 595-613. doi:10.1057/s41262-019-00153-x
Gamification in marketing: reality or fiction?
Tobón, S, Ruiz-Alba, J. and García-Madariaga, J 2019. Gamification in marketing: reality or fiction? EMAC Conference. Harmburg (Germany) 28 - 31 May 2019
Museums visitors' heterogeneity and experience processing
Ruiz-Alba, J., Nazarian, A., Rodríguez-Molina, M.A. and Andreu, L. 2019. Museums visitors' heterogeneity and experience processing. International Journal of Hospitality Management. 78, pp. 131-141. doi:10.1016/j.ijhm.2018.12.004
‘Corporate image at stake’: The impact of crises and response strategies on consumer perceptions of corporate brand alliances
Singh, J, Crisafulli, B. and Quamina, L. 2019. ‘Corporate image at stake’: The impact of crises and response strategies on consumer perceptions of corporate brand alliances. Journal of Business Research. Advanced online publication. doi:10.1016/j.jbusres.2019.01.014
Are retailers “bagging” the carrier bag levy in England? An exploratory enquiry
Jory, S.R., Benamraoui, A., Madichie, N.O., Ruiz-Alba, J. and Christodoulou, I. 2019. Are retailers “bagging” the carrier bag levy in England? An exploratory enquiry. Journal of Environmental Management. 233, pp. 845-853. doi:10.1016/j.jenvman.2018.12.003
’Does country-of-origin matter in the era of globalisation? Evidence from cross sectional data in Uzbekistan
Karimov, F. and El-Murad, J. 2019. ’Does country-of-origin matter in the era of globalisation? Evidence from cross sectional data in Uzbekistan. International Journal of Retail & Distribution Management. 47 (3), pp. 262-277. doi:10.1108/IJRDM-06-2017-0129
Examining consumers’ luxury hotel stay repurchase intentions-incorporating a luxury hotel brand attachment variable into a luxury consumption value model
Peng, N. and Chen, A.H. 2019. Examining consumers’ luxury hotel stay repurchase intentions-incorporating a luxury hotel brand attachment variable into a luxury consumption value model. International Journal of Contemporary Hospitality Management. 31 (3), pp. 1348-1366. doi:10.1108/IJCHM-04-2018-0332
What’s in a Logo? The Impact of Complex Visual Cues in Equity Crowdfunding
Ammara, A., Luffarelli, J. and Mukesh, M. 2019. What’s in a Logo? The Impact of Complex Visual Cues in Equity Crowdfunding . Journal of Business Venturing. 34 (1), pp. 41-62. doi:10.1016/j.jbusvent.2018.09.006
Do firms still need to be social? Firm Generated Content in social media
Poulis, A., Rizomyliotis, I. and Konstantoulaki, K. 2019. Do firms still need to be social? Firm Generated Content in social media. Information Technology and People. 32 (2), pp. 387-404. doi:10.1108/ITP-03-2018-0134
Improving SMEs competitiveness with the use of Instagram Influencer Advertising and eWOM
Konstantopoulou, A., Rizomyliotis, I., Konstantoulaki, K. and Badahdah, R. 2019. Improving SMEs competitiveness with the use of Instagram Influencer Advertising and eWOM. International Journal of Organizational Analysis. 27 (2), pp. 308-321. doi:10.1108/IJOA-04-2018-1406
New Perspective on Customer Orientation of Service Employees: A Conceptual Framework
Morales, J. and Ruiz-Alba, J. 2019. New Perspective on Customer Orientation of Service Employees: A Conceptual Framework. Service Industries Journal. 39 (13-14), pp. 966-982. doi:10.1080/02642069.2018.1455830
Live Reality Television: care structures within the production and reception of talent shows
Hill, A., Askanius, A. and Kondo, K. 2019. Live Reality Television: care structures within the production and reception of talent shows. Critical Studies in Television: The International Journal of Television Studies. 14 (1), pp. 7-21. doi:10.1177/1749602018774458
Servitization strategies from customers’ perspective: the moderating role of co-creation
Ruiz-Alba, J., Soares A, Rodríguez-Molina, M and Frias, D 2019. Servitization strategies from customers’ perspective: the moderating role of co-creation. Journal of Business and Industrial Marketing. 34 (3), pp. 628-642. doi:10.1108/JBIM-02-2017-0028
Financial crisis in UK from a business ethics persspective. Video case study
Ruiz-Alba, J. 2018. Financial crisis in UK from a business ethics persspective. Video case study. Málaga doi:https://riuma.uma.es/xmlui/handle/10630/16428
Powerful writing
Burchiellaro, O. 2018. Powerful writing. ephemera: theory & politics in organizations. 18 (4), pp. 881-900.