Management and Marketing

Burchiellaro, O. 2020. ‘There's nowhere wonky left to go': Gentrification, queerness and class politics of inclusion in (East) London. Gender, Work and Organization. Advanced online publication. doi:10.1111/gwao.12495

Kazakov, S. and Ruiz-Alba, J. 2020. The nexus of internal market orientation and international HR management. European Journal of International Management.

Rizomyliotis, I., Zafeiriadis D, Konstantoulaki, K. and Giovanis, A. 2020. Optimal Instagram Advertising Design Features. A study on brand image and Millennials consumer’s purchase intention. International Journal of Internet Marketing and Advertising.

Joao-Roland, I and Granados, M. 2020. Social innovation drivers in social enterprises: Systematic review. Journal of Small Business and Enterprise Development. Advanced online publication. doi:10.1108/JSBED-12-2019-0396

Singh, J, Crisafulli, B, Quamina, L. and Xue, M 2020. 'To trust or not to trust': The impact of social media influencers on the reputation of corporate brands in crisis . Journal of Business Research. Advanced online publication. doi:10.1016/j.jbusres.2020.03.039

Abou-Foul, M., Ruiz-Alba, J. and Soares, A. 2020. The impact of digitalization and servitization on the financial performance: An empirical analysis. Production Planning & Control. Advanced online publication. doi:10.1080/09537287.2020.1780508

Lassila, S. 2020. The role of causation, effectuation and bricolage in new service development processes. PhD thesis University of Westminster Management and Marketing

Gil-Alana, Luis A., Ruiz-Alba, J. and Ayestarán, R. 2020. UK tourism arrivals and departures: seasonality, persistence and time trends. Applied Economics. Advanced online publication. doi:10.1080/00036846.2020.1752904

Ruiz-Alba, J. and Martín-Peña, M. 2020. Sustainable business models: integrating employees, customers and technology. Journal of Business and Industrial Marketing. 35 (3), pp. 385-389. doi:10.1108/JBIM-03-2020-419

Kwon, K., Mai, L.W. and Peng, N. 2019. Determinants of consumers’ intentions to share knowledge and intentions to purchase on s-commerce sites: incorporating attitudes toward persuasion attempts into a social exchange model. Eurasian Business Review. 10, pp. 157-183. doi:10.1007/s40821-019-00146-5

Tobón, S., Ruiz-Alba, J. and Garcia de Madariaga, J. 2019. Gamification and online consumer decisions: Is the game over? Decision Support Systems. 128, p. 113167 113167. doi:10.1016/j.dss.2019.113167

Cacciolatti, L., Rosli, A., Ruiz-Alba, J. and Chang, J. 2019. Strategic Alliances and Firm Performance in Startups with a Social Mission. Journal of Business Research. 106, pp. 106-117. doi:10.1016/j.jbusres.2019.08.047

Ashby, A., Callegaro, A.M., Adeyeye, K. and Granados, M.L. 2019. The Spiral Economy: a Socially Progressive Circular Economy Model? in: Yakovleva, N., Frei, R. and Murthy, S.R. (ed.) Sustainable Development Goals and Sustainable Supply Chains in the Post-global Economy London Springer. pp. 67-94

Singh, J., Crisafulli, B. and Quamina, L. 2019. How intensity of cause-related marketing guilt appeals influences consumers: The roles of company motive and consumer identification with the brand. Journal of Advertising Research. 60 (2), pp. 148-162. doi:10.2501/JAR-2018-049

Rizomyliotis, I., Poulis, A., Giovanis, A., Konstantoulaki, K. and Kostopoulos, I. 2018. Applying FCM to Predict the Behaviour of Loyal Customers in the Mobile Telecommunications Industry. Journal of Strategic Marketing. 28 (1), pp. 1-15. doi:10.1080/0965254X.2018.1479720

Mwangi, V.N., Cocker, H.L. and Piacentini, M.G. 2019. Cognitive polyphasia, cultural legitimacy and behaviour change: The case of the illicit alcohol market in Kenya. in: Bajde, D., Kjeldgaard, D. and Belk, R.W. (ed.) Consumer Culture Theory (Research in Consumer Behavior, Vol. 20) Bingley, United Kingdom Emerald. pp. 103-117

Konstantopoulou, A., Rizomyliotis, I., Konstantoulaki, K. and Badahdah, R. 2019. Improving SMEs competitiveness with the use of Instagram Influencer Advertising and eWOM. International Journal of Organizational Analysis. 27 (2), pp. 308-321. doi:10.1108/IJOA-04-2018-1406

Burchiellaro, O. 2019. LGBT-friendliness & the Promise of Inclusion: A Queering Ethnography of Inclusion in the ‘Diversity World’ of Business and the Social World of ‘Queer Activism’ in London. PhD thesis University of Westminster Management and Marketing

Morah, E.M.I. 2019. Business-to-Business Marketing: History, Current Practices and Emerging Trends. in: Gbadamosi, A. (ed.) Contemporary Issues in Marketing: Principles and Practice London Sage. pp. 282-334

Liu, S. and Rieple, A. 2019. Design Management Capability in Entrepreneurship: A Case Study of Xiaomi. International Journal of Design. 13 (3), pp. 125-138.

Hill, A., Askanius, T., Kondo, K. and Urueta, J.L. 2019. Provocative engagement: Documentary audiences and performances in The Act of Killing and The Look of Silence. International Journal of Cultural Studies . 22 (5), p. pp. 662–677. doi:10.1177/1367877919849961

Luffarelli, J, Mukesh, M. and Mahmood, A 2019. A Study of 597 Logos Shows Which Kind Is Most Effective. Harvard Business Review. Advanced online publication.

Berry, R. 2019. Do accelerated, work-based programmes enhance student learning? An action research study. PhD thesis Bournemouth University Centre for Excellence in Media Practice

Cuvero Calero, M., Evans, R.D., Granados, M. and Pilkington, A. 2019. A Taxonomy of Knowledge Spillovers for High-Tech Start-ups Development. 2019 IEEE Technology & Engineering Management Conference (TEMSCON). Atlanta, GA, USA 12 - 14 Jun 2019 IEEE . doi:10.1109/TEMSCON.2019.8813606

Morales, J., Ruiz-Alba, J., Pazos, I. and Ayestarán, R. 2019. Customer Orientation in Family Businesses. European Journal of Family Business. 9, pp. 21-28. doi:10.24310/ejfbejfb.v9i1.6639

Trim, P.R.J. and Lee, Yang-im 2019. Cyber security: Communication and risk management. Sécurité & Stratégie. 32, pp. 26-31.

Ruiz-Alba, J., Guesalaga, R., Ayestarán, R. and Morales Mediano, J. 2019. Interfunctional coordination: the role of digitalization. Journal of Business and Industrial Marketing. 35 (3), pp. 404-419. doi:10.1108/JBIM-03-2019-0129

Singh, J., Crisafulli, B., Quamina, L. and Kottasz, R. 2019. The role of brand equity and crisis type on corporate brand alliances in crises. European Management Review. Advanced online publication. doi:10.1111/emre.12362

Morales, J and Ruiz-Alba, J. 2019. Customer Orientation in Highly Relational Services. Marketing Intelligence & Planning. 38 (2), pp. 209-223. doi:10.1108/MIP-02-2019-0127

Trim, P.R.J. and Lee, Yang-im 2019. The role of B2B marketers in increasing cyber security awareness and influencing behavioural change. Industrial Marketing Management. 83, pp. 224-238. doi:10.1016/j.indmarman.2019.04.003

Trim, P.R.J. and Lee, Yang-im 2019. How Business Relational Attributes contribute to marketing strategy development . 35th Annual IMP Conference: Relationships, Interactions and Networks in Competitive Environment. IÉSEG School of Management, Paris 27 - 30 Aug 2019

Trim, P.R.J. and Lee, Yang-im 2019. How organizational learning reinforces interactive communication and sustainable B2B customer centred business relationships . 35th Annual IMP Conference: Relationships, Interactions and Networks in Competitive Environment. IÉSEG School of Management, Paris 27 - 30 Aug 2019

Cuvero, M., Granados, M., Pilkington, A. and Evans, R.D. 2019. The Effects of Knowledge Spillovers and Accelerator Programmes on the Product Innovation of High-Tech Start-ups: A Multiple Case Study. IEEE Transactions on Engineering Management. Advanced online publication. doi:10.1109/TEM.2019.2923250

Lynch, J. 2019. Advertising Industry Evolution: Agency creativity, fluid teams and diversity. An exploratory investigation. Journal of Marketing Management. 35 (9-10), pp. 845-866. doi:10.1080/0267257X.2019.1635188

Morales, J. and Ruiz-Alba, J. 2019. The Market Orientation and Customer Orientation Continuum: A Literature Review for Service Marketing. XXXIII AEDEM Annual Meeting. Seville 05 - 07 Jun 2019 AEDEM.

Crisafulli, B., Singh. J. and Quamina, L. 2019. Tackling global challenges through cause-related marketing: How brands should promote their support to social causes. WARC.

Luffarelli, J., Mukesh, M. and Mahmood, A. 2019. Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity. Journal of Marketing Research. 56 (5), pp. 862-878. doi:10.1177/0022243719845000

Granados, M. and Rosli, A. 2019. "Fitting in" vs "standing out": How Social Enterprises Engage with Stakeholders to Legitimise their Hybrid Position. Journal of Social Entrepreneurship. Advanced online publication. doi:10.1080/19420676.2019.1604405

Benyaminova, A. 2019. CORPORATE SOCIAL RESPONSIBILITY IN THE RUSSIAN ENERGY INDUSTRY. PhD thesis University of Westminster Management and Marketing

González-Porras, J., Ruiz-Alba, J., Rodríguez-Molina M.A. and Guzmán-Parra, V. 2019. International Management of Customer Orientation. European Journal of International Management. doi:10.1504/EJIM.2020.10022183