Management and Marketing

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Gamification and online consumer decisions: Is the game over?

Journal article

Tobón, S., Ruiz-Alba, J. and Garcia de Madariaga, J. 2020. Gamification and online consumer decisions: Is the game over? Decision Support Systems. 128, p. 113167. doi:10.1016/j.dss.2019.113167

Strategic Alliances and Firm Performance in Startups with a Social Mission

Journal article

Cacciolatti, L., Rosli, A., Ruiz-Alba, J. and Chang, J. 2020. Strategic Alliances and Firm Performance in Startups with a Social Mission. Journal of Business Research. 106, pp. 106-117. doi:10.1016/j.jbusres.2019.08.047

The Spiral Economy: a Socially Progressive Circular Economy Model?

Book chapter

Ashby, A., Callegaro, A.M., Adeyeye, K. and Granados, M.L. 2020. The Spiral Economy: a Socially Progressive Circular Economy Model? in: Yakovleva, N., Frei, R. and Murthy, S.R. (ed.) Sustainable Development Goals and Sustainable Supply Chains in the Post-global Economy London Springer. pp. 67-94

Design Management Capability in Entrepreneurship: A Case Study of Xiaomi

Journal article

Liu, S. and Rieple, A. 2019. Design Management Capability in Entrepreneurship: A Case Study of Xiaomi. International Journal of Design.

Determinants of consumers’ intentions to share knowledge and intentions to purchase on s-commerce sites: incorporating attitudes toward persuasion attempts into a social exchange model

Journal article

Kwon, K., Mai, L.W. and Peng, N. 2019. Determinants of consumers’ intentions to share knowledge and intentions to purchase on s-commerce sites: incorporating attitudes toward persuasion attempts into a social exchange model. Eurasian Business Review. Advanced online publication. doi:10.1007/s40821-019-00146-5

Do accelerated, work-based programmes enhance student learning? An action research study

PhD thesis

Berry, R. 2019. Do accelerated, work-based programmes enhance student learning? An action research study. PhD thesis Bournemouth University Centre for Excellence in Media Practice

A Taxonomy of Knowledge Spillovers for High-Tech Start-ups Development

Conference paper

Cuvero Calero, M., Evans, R.D., Granados, M. and Pilkington, A. 2019. A Taxonomy of Knowledge Spillovers for High-Tech Start-ups Development. 2019 IEEE Technology & Engineering Management Conference (TEMSCON). Atlanta, GA, USA 12 - 14 Jun 2019 IEEE . doi:10.1109/TEMSCON.2019.8813606

Customer Orientation in Family Businesses

Journal article

Morales, J., Ruiz-Alba, J., Pazos, I. and Ayestarán, R. 2019. Customer Orientation in Family Businesses. European Journal of Family Business. 9, pp. 21-28. doi:10.24310/ejfbejfb.v9i1.6639

Cyber security: Communication and risk management

Journal article

Trim, P.R.J. and Lee, Yang-im 2019. Cyber security: Communication and risk management. Sécurité & Stratégie. 32, pp. 26-31.

Interfunctional coordination: the role of digitalization

Journal article

Ruiz-Alba, J., Guesalaga, R., Ayestarán, R. and Morales Mediano, J. 2019. Interfunctional coordination: the role of digitalization. Journal of Business and Industrial Marketing. Advanced online publication. doi:10.1108/JBIM-03-2019-0129

The role of brand equity and crisis type on corporate brand alliances in crises

Journal article

Singh, J., Crisafulli, B., Quamina, L. and Kottasz, R. 2019. The role of brand equity and crisis type on corporate brand alliances in crises. European Management Review. Advanced online publication. doi:10.1111/emre.12362

Customer Orientation in Highly Relational Services

Journal article

Morales, J and Ruiz-Alba, J. 2019. Customer Orientation in Highly Relational Services. Marketing Intelligence & Planning. doi:10.1108/MIP-02-2019-0127

The role of B2B marketers in increasing cyber security awareness and influencing behavioural change

Journal article

Trim, P.R.J. and Lee, Yang-im 2019. The role of B2B marketers in increasing cyber security awareness and influencing behavioural change. Industrial Marketing Management. Advanced online publication. doi:10.1016/j.indmarman.2019.04.003

How Business Relational Attributes contribute to marketing strategy development

Conference paper

Trim, P.R.J. and Lee, Yang-im 2019. How Business Relational Attributes contribute to marketing strategy development . 35th Annual IMP Conference: Relationships, Interactions and Networks in Competitive Environment. IÉSEG School of Management, Paris 27 - 30 Aug 2019

How organizational learning reinforces interactive communication and sustainable B2B customer centred business relationships

Conference paper

Trim, P.R.J. and Lee, Yang-im 2019. How organizational learning reinforces interactive communication and sustainable B2B customer centred business relationships . 35th Annual IMP Conference: Relationships, Interactions and Networks in Competitive Environment. IÉSEG School of Management, Paris 27 - 30 Aug 2019

The Effects of Knowledge Spillovers and Accelerator Programmes on the Product Innovation of High-Tech Start-ups: A Multiple Case Study

Journal article

Cuvero, M., Granados, M., Pilkington, A. and Evans, R.D. 2019. The Effects of Knowledge Spillovers and Accelerator Programmes on the Product Innovation of High-Tech Start-ups: A Multiple Case Study. IEEE Transactions on Engineering Management. Advanced online publication. doi:10.1109/TEM.2019.2923250

Advertising Industry Evolution: Agency creativity, fluid teams and diversity. An exploratory investigation

Journal article

Lynch, J. 2019. Advertising Industry Evolution: Agency creativity, fluid teams and diversity. An exploratory investigation. Journal of Marketing Management. 35 (9-10), pp. 845-866. doi:10.1080/0267257X.2019.1635188

The Market Orientation and Customer Orientation Continuum: A Literature Review for Service Marketing

Conference paper

Morales, J. and Ruiz-Alba, J. 2019. The Market Orientation and Customer Orientation Continuum: A Literature Review for Service Marketing. XXXIII AEDEM Annual Meeting. Seville 05 - 07 Jun 2019 AEDEM.

Tackling global challenges through cause-related marketing: How brands should promote their support to social causes

Other

Crisafulli, B., Singh. J. and Quamina, L. 2019. Tackling global challenges through cause-related marketing: How brands should promote their support to social causes. WARC.

Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity

Journal article

Luffarelli, J., Mukesh, M. and Mahmood, A. 2019. Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity. Journal of Marketing Research. 56 (5), pp. 862-878. doi:10.1177/0022243719845000

"Fitting in" vs "standing out": How Social Enterprises Engage with Stakeholders to Legitimise their Hybrid Position

Journal article

Granados, M. and Rosli, A. 2019. "Fitting in" vs "standing out": How Social Enterprises Engage with Stakeholders to Legitimise their Hybrid Position. Journal of Social Entrepreneurship. Advanced online publication. doi:10.1080/19420676.2019.1604405

CORPORATE SOCIAL RESPONSIBILITY IN THE RUSSIAN ENERGY INDUSTRY

PhD thesis

Benyaminova, A. 2019. CORPORATE SOCIAL RESPONSIBILITY IN THE RUSSIAN ENERGY INDUSTRY. PhD thesis University of Westminster Management and Marketing

International Management of Customer Orientation

Journal article

González-Porras, J., Ruiz-Alba, J., Rodríguez-Molina M.A. and Guzmán-Parra, V. 2019. International Management of Customer Orientation. European Journal of International Management. doi:10.1504/EJIM.2020.10022183

A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy

Journal article

Christodoulou, I. and Langley, P. 2019. A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy. Journal of Strategic Marketing. Advanced online publication. doi:10.1080/0965254X.2019.1597916

The impact of changes in stakeholder salience on CSR activities in Russian energy firms: a contribution to the divergence / convergence debate

Journal article

Benyaminova, A., Mathews, M., Langley, P. and Rieple, A. 2019. The impact of changes in stakeholder salience on CSR activities in Russian energy firms: a contribution to the divergence / convergence debate . Corporate Social Responsibility and Environmental Management. 26 (6), pp. 1222-1234. doi:10.1002/csr.1743

Refining brand strategy: Insights into how the "informed-poseur" legitimizes purchasing counterfeits

Journal article

Lee, Yang-im and Trim, P.R.J. 2019. Refining brand strategy: Insights into how the "informed-poseur" legitimizes purchasing counterfeits. Journal of Brand Management. 26 (5), pp. 595-613. doi:10.1057/s41262-019-00153-x

Gamification in marketing: reality or fiction?

Conference paper

Tobón, S, Ruiz-Alba, J. and García-Madariaga, J 2019. Gamification in marketing: reality or fiction? EMAC Conference. Harmburg (Germany) 28 - 31 May 2019

Museums visitors' heterogeneity and experience processing

Journal article

Ruiz-Alba, J., Nazarian, A., Rodríguez-Molina, M.A. and Andreu, L. 2019. Museums visitors' heterogeneity and experience processing. International Journal of Hospitality Management. 78, pp. 131-141. doi:10.1016/j.ijhm.2018.12.004

‘Corporate image at stake’: The impact of crises and response strategies on consumer perceptions of corporate brand alliances

Journal article

Singh, J, Crisafulli, B. and Quamina, L. 2019. ‘Corporate image at stake’: The impact of crises and response strategies on consumer perceptions of corporate brand alliances. Journal of Business Research. Advanced online publication. doi:10.1016/j.jbusres.2019.01.014

Are retailers “bagging” the carrier bag levy in England? An exploratory enquiry

Journal article

Jory, S.R., Benamraoui, A., Madichie, N.O., Ruiz-Alba, J. and Christodoulou, I. 2019. Are retailers “bagging” the carrier bag levy in England? An exploratory enquiry. Journal of Environmental Management. 233, pp. 845-853. doi:10.1016/j.jenvman.2018.12.003

’Does country-of-origin matter in the era of globalisation? Evidence from cross sectional data in Uzbekistan

Journal article

Karimov, F. and El-Murad, J. 2019. ’Does country-of-origin matter in the era of globalisation? Evidence from cross sectional data in Uzbekistan. International Journal of Retail & Distribution Management. 47 (3), pp. 262-277. doi:10.1108/IJRDM-06-2017-0129

Examining consumers’ luxury hotel stay repurchase intentions-incorporating a luxury hotel brand attachment variable into a luxury consumption value model

Journal article

Peng, N. and Chen, A.H. 2019. Examining consumers’ luxury hotel stay repurchase intentions-incorporating a luxury hotel brand attachment variable into a luxury consumption value model. International Journal of Contemporary Hospitality Management. 31 (3), pp. 1348-1366. doi:10.1108/IJCHM-04-2018-0332

What’s in a Logo? The Impact of Complex Visual Cues in Equity Crowdfunding

Journal article

Ammara, A., Luffarelli, J. and Mukesh, M. 2019. What’s in a Logo? The Impact of Complex Visual Cues in Equity Crowdfunding . Journal of Business Venturing. 34 (1), pp. 41-62. doi:10.1016/j.jbusvent.2018.09.006

Do firms still need to be social? Firm Generated Content in social media

Journal article

Poulis, A., Rizomyliotis, I. and Konstantoulaki, K. 2019. Do firms still need to be social? Firm Generated Content in social media. Information Technology and People. 32 (2), pp. 387-404. doi:10.1108/ITP-03-2018-0134

Improving SMEs competitiveness with the use of Instagram Influencer Advertising and eWOM

Journal article

Konstantopoulou, A., Rizomyliotis, I., Konstantoulaki, K. and Badahdah, R. 2019. Improving SMEs competitiveness with the use of Instagram Influencer Advertising and eWOM. International Journal of Organizational Analysis. 27 (2), pp. 308-321. doi:10.1108/IJOA-04-2018-1406

New Perspective on Customer Orientation of Service Employees: A Conceptual Framework

Journal article

Morales, J. and Ruiz-Alba, J. 2019. New Perspective on Customer Orientation of Service Employees: A Conceptual Framework. Service Industries Journal. 39 (13-14), pp. 966-982. doi:10.1080/02642069.2018.1455830

Live Reality Television: care structures within the production and reception of talent shows

Journal article

Hill, A., Askanius, A. and Kondo, K. 2019. Live Reality Television: care structures within the production and reception of talent shows. Critical Studies in Television: The International Journal of Television Studies. 14 (1), pp. 7-21. doi:10.1177/1749602018774458

Servitization strategies from customers’ perspective: the moderating role of co-creation

Journal article

Ruiz-Alba, J., Soares A, Rodríguez-Molina, M and Frias, D 2019. Servitization strategies from customers’ perspective: the moderating role of co-creation. Journal of Business and Industrial Marketing. 34 (3), pp. 628-642. doi:10.1108/JBIM-02-2017-0028

Financial crisis in UK from a business ethics persspective. Video case study

Digital or visual media

Ruiz-Alba, J. 2018. Financial crisis in UK from a business ethics persspective. Video case study. Málaga doi:https://riuma.uma.es/xmlui/handle/10630/16428

Powerful writing

Article

Burchiellaro, O. 2018. Powerful writing. ephemera: theory & politics in organizations. 18 (4), pp. 881-900.


People

Atas, Unvan

Senior Lecturer


Baig, Ali

Senior Lecturer


Balu, Kamala

Senior Lecturer


Barker, Anne

Assistant Head of School


Berry, Richard

Senior Lecturer


Bestley, Chris

Senior Lecturer


Blackman, Carol

Senior Academic


Christodoulou, Ioannis

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Dassler, Thoralf

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Head of School - Mngmt & Mrkt


Ekwulugo, Frances

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Holden, Philip

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Lander, Rachel

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Lynch, Jacqueline

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