Management and Marketing

CollegeWestminster Business School
HeadDr Susan Laing
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A Stackelberg game theoretic model for optimizing product family architecting with supply chain consideration

Journal article

Wang, D., Du, G., Jiao, R.J., Wu, R.Y., Yu, J. and Yand, D. 2016. A Stackelberg game theoretic model for optimizing product family architecting with supply chain consideration. International Journal of Production Economics. 172, pp. 1-18. https://doi.org/10.1016/j.ijpe.2015.11.001

A Stacking-Based Data Mining Solution to Customer Churn Prediction

Journal article

Shabankareh, M.J., Shabankareh, M.A., Nazarian, A., Ranjbaran, A. and Seyyedamiri, N. 2022. A Stacking-Based Data Mining Solution to Customer Churn Prediction. Journal of Relationship Marketing. 21 (2), pp. 124-147. https://doi.org/10.1080/15332667.2021.1889743

A strategic approach to sustainable partnership development

Journal article

Trim, P.R.J. and Lee, Yang-im 2008. A strategic approach to sustainable partnership development. European Business Review. 20 (3), pp. 222-239. https://doi.org/10.1108/09555340810871428

A strategic marketing intelligence framework reinforced by corporate intelligence

Book chapter

Trim, P.R.J. and Lee, Yang-im 2007. A strategic marketing intelligence framework reinforced by corporate intelligence. in: Xu, M. (ed.) Managing strategic intelligence: techniques and technologies IGI Global. pp. 55-68

A structural equation model of customer satisfaction and future purchase of mail-order speciality food

Article

Mai, L.W. and Ness, M.R. 2006. A structural equation model of customer satisfaction and future purchase of mail-order speciality food. International Journal of Business Science and Applied Management. 1 (1), pp. 1-13.

A Study of 597 Logos Shows Which Kind Is Most Effective

Journal article

Luffarelli, J, Mukesh, M. and Mahmood, A 2019. A Study of 597 Logos Shows Which Kind Is Most Effective. Harvard Business Review.

A study on the cost of operational complexity in customer–supplier systems

Article

Wu, R.Y., Frizelle, G. and Efstathiou, J. 2007. A study on the cost of operational complexity in customer–supplier systems. International Journal of Production Economics. 106 (1), pp. 217-229. https://doi.org/10.1016/j.ijpe.2006.06.004

A taxonomy of factors contributing to the effectiveness of hybrid organisational forms: the case of design's role in product innovation

Conference paper

Gander, J. and Rieple, A. 2002. A taxonomy of factors contributing to the effectiveness of hybrid organisational forms: the case of design's role in product innovation. 11th International Forum on Design Management Research and Education: Strategies, Resources & Tools for Design Management Leadership. Boston, USA 10-12 Jun 2002

A Taxonomy of Knowledge Spillovers for High-Tech Start-ups Development

Conference paper

Cuvero Calero, M., Evans, R.D., Granados, M. and Pilkington, A. 2019. A Taxonomy of Knowledge Spillovers for High-Tech Start-ups Development. 2019 IEEE Technology & Engineering Management Conference (TEMSCON). Atlanta, GA, USA 12 - 14 Jun 2019 IEEE . https://doi.org/10.1109/TEMSCON.2019.8813606

A value chain analysis of the organic cotton industry: the case of UK retailers and Indian suppliers

Article

Rieple, A. and Singh, R. 2010. A value chain analysis of the organic cotton industry: the case of UK retailers and Indian suppliers. Ecological Economics. 69 (11), pp. 2292-2302. https://doi.org/10.1016/j.ecolecon.2010.06.025

A win-win situation: Enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification

Journal article

Alibakhshi, S., SyyedAmiri, N., Nazarian, A. and Atkinson, P. 2024. A win-win situation: Enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification. International Journal of Hospitality Management. 117 103636. https://doi.org/10.1016/j.ijhm.2023.103636

Academic Blog: Strategic Marketing

Online educational resource

Ruiz-Alba, J. 2016. Academic Blog: Strategic Marketing.

Accelerated modernity

Book chapter

Rospigliosi, A. and Raza-Mejia, S. 2021. Accelerated modernity. in: Cobanoglu, C. and Corte, V.D. (ed.) Advances in global services and retail management: volume 2 University of South Florida M3 Publishing.

Accelerator Networks As Embedding Mechanisms For Internationalizing Startups: A Study In The Finnish Edtech Context

Book chapter

Kairikko, A. and Dhaliwal, S. 2021. Accelerator Networks As Embedding Mechanisms For Internationalizing Startups: A Study In The Finnish Edtech Context . in: Laveren, E., Ben-Hafaïedh, C., Kurczewska, A. and Yi D. Jiang (ed.) Contextual Heterogenity in Entrepreneurship Research, Frontiers in European Entrepreneurship Research Edward Elgar. pp. 116-134

Accessing the creative ecosystem: a study of the approaches taken by UK apparel designers

Conference paper

Rieple, A., Gander, J., Pisabo, P. and Haberberg, A. 2013. Accessing the creative ecosystem: a study of the approaches taken by UK apparel designers. First International Entrepreneurship Research Exemplars Conference. Catania, Italy 23 2013 - 25 May 2015

Achieving the competitive edge with IT: unleashing the African potential

Conference paper

Smith-Hillman, V. and Ekwulugo, F. 2001. Achieving the competitive edge with IT: unleashing the African potential. 2nd Annual Conference, International Academy of African Potential. Washington DC, USA 2001

Action Learning as a Practice: A Case Study of Compassion in Action

Journal article

Waddington, K., Nowlan, J. and Kaplan, Y. 2021. Action Learning as a Practice: A Case Study of Compassion in Action. In Practice. 15 (3), pp. 243-267.

Action learning for neighbourhood improvement – from practice to theory

Journal article

Rospigliosi, A. and Bourner, T. 2021. Action learning for neighbourhood improvement – from practice to theory. Action Learning: Research and Practice. 18 (2), pp. 136-150. https://doi.org/10.1080/14767333.2021.1930514

Active design of tooth profiles using parabolic curve as the line of action

Article

Wang, J., Liang, H., Luo, S. and Wu, R.Y. 2013. Active design of tooth profiles using parabolic curve as the line of action. Mechanism and Machine Theory. 67, pp. 47-63. https://doi.org/10.1016/j.mechmachtheory.2013.04.002

Adding value through coaching in Westminster Business School

Conference paper

Matthewman, L.J., Nowlan, J. and Patel, Z. 2012. Adding value through coaching in Westminster Business School. 11th Annual Westminster Learning and Teaching Symposium. University of Westminster 5th July 2012

Adopting the metaverse for learning environments means more use of deep learning artificial intelligence: this presents challenges and problems

Edited issue

Rospigliosi, A. 2022. Adopting the metaverse for learning environments means more use of deep learning artificial intelligence: this presents challenges and problems. Interactive Learning Environments. 30 (9), pp. 1573-1576. https://doi.org/10.1080/10494820.2022.2132034

Adoption or Rejection of Digital Wearable Devices

Conference paper

Mai, L.W. and Buzescu, A.A. 2016. Adoption or Rejection of Digital Wearable Devices. ICCMI 2016. Heraklion, Greece 22 - 24 Jun 2016

Advance booking across channels: the effects on dynamic pricing

Journal article

Bigne, E., Nicolau, J.L. and William, E. 2021. Advance booking across channels: the effects on dynamic pricing. Tourism Management . 86 (October), p. 104341. https://doi.org/10.1016/j.tourman.2021.104341

Advances in Cybersecurity: Challenges and Solutions

Edited issue

Trim, P.R.J. and Lee, Yang-im 2023. Advances in Cybersecurity: Challenges and Solutions. Applied Sciences.

Africapitalism: The marketisation of philanthrocapitalism and neoliberalism in African entrepreneurial philanthropy

Journal article

Adewoye, D., Mendy, J, Oruh, E., Mordi, C., Egwuonwu, A. and Otubanjo, T. 2023. Africapitalism: The marketisation of philanthrocapitalism and neoliberalism in African entrepreneurial philanthropy. Marketing Theory. 23 (4), pp. 685-708. https://doi.org/10.1177/14705931231190954

Aggrandisement: Helping Micro-Enterprise Owner-Managers Construct Credibility in the Recorded Music Industry

Journal article

Schreiber, David and Rieple, A. 2022. Aggrandisement: Helping Micro-Enterprise Owner-Managers Construct Credibility in the Recorded Music Industry. Journal of Media Business Studies. 19 (4), pp. 284-308. https://doi.org/10.1080/16522354.2021.1978263

Allying for quality excellence: scope for expert systems in supplier quality management

Article

Nwankwo, S., Obidigbo, B. and Ekwulugo, F. 2002. Allying for quality excellence: scope for expert systems in supplier quality management. International Journal of Quality & Reliability Management. 19 (2), pp. 187-205. https://doi.org/10.1108/02656710210413516

An evaluation of the Kenyan Tourist Board: website marketing in international management

Conference paper

Ekwulugo, F., Muhati, J. and Okoli, P. 2002. An evaluation of the Kenyan Tourist Board: website marketing in international management. 3rd Anuual Conference of the International Academy of African Business and Development (IAABD). Port Elisabeth, South Africa Apr 2002

An examination of strategic decision-making practices in music industry micro-firms

Conference paper

Rieple, A. and Schreiber, D. 2013. An examination of strategic decision-making practices in music industry micro-firms. 29th EGOS Colloquium: Bridging Continents, Cultures and Worldviews. Montréal, Canada 04 - 06 Jul 2013

An Examination of Strategic Decision-Making Practices in Music Industry Micro-Firms: A Bourdieu Practice Perspective

Conference paper

Rieple, A. and Schreiber, D. 2016. An Examination of Strategic Decision-Making Practices in Music Industry Micro-Firms: A Bourdieu Practice Perspective. 32nd EGOS Colloquium. Naples, Italy 07 - 09 Jul 2016 European Group for Organizational Studies.

An experimental study on magnetic belt drive

Article

Luo, S., Wu, R.Y., Zhang, D.Z., Yu, Y. and Zhu, S. 2007. An experimental study on magnetic belt drive. Proceedings of the Institution of Mechanical Engineers, Part C: Journal of Mechanical Engineering Science. 221 (5), pp. 579-587. https://doi.org/10.1243/0954406JMES427

An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies

Journal article

Lee, Yang-im and Trim, P.R.J. 2013. An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies. Journal of Global Scholars of Marketing Science. 23 (3), pp. 314-337. https://doi.org/10.1080/21639159.2013.791551

An explanation of how case study research and simulation can be used to teach negotiation exercises relating to international security

Book chapter

Trim, P.R.J. and Lee, Yang-im 2009. An explanation of how case study research and simulation can be used to teach negotiation exercises relating to international security. in: Tan, K., Muyldermans, L. and Johal, P. (ed.) The international simulation and gaming research yearbook, volume 17: teaching and learning through gaming and simulation Edinburgh SAGSET.

An explanation of how case study research and simulation can be used to teach the subject of negotiation

Conference paper

Trim, P.R.J. and Lee, Yang-im 2008. An explanation of how case study research and simulation can be used to teach the subject of negotiation. 38th SAGSET annual conference: teaching and learning through gaming and simulation. Nottingham University Business School, Nottingham University 17th to 18th July

An explanation of how case study research and simulation exercises can reinforce the theory building process

Conference paper

Trim, P.R.J. and Lee, Yang-im 2009. An explanation of how case study research and simulation exercises can reinforce the theory building process. 39th annual SAGSET conference: learning through games. Leeds Metropolitan University 23rd July 2009

An exploration and evaluation of the activities of early adopters in virtual worlds/metaverses

Book chapter

Patrick, K. 2009. An exploration and evaluation of the activities of early adopters in virtual worlds/metaverses. in: Remenyi, D. (ed.) Proceedings of ICICKM 2009: the 6th International Conference on Intellectual Capital, Knowledge Management & Organizational Learning, 1-2 October 2009, McGill University, Montreal, Canada Reading Academic Conferences and Publishing International. pp. 337-345

An exploratory analysis of the links between human-pet relationship and consumer behaviour

Book chapter

Hung, K.P., Chen, A.H. and Peng, N. 2011. An exploratory analysis of the links between human-pet relationship and consumer behaviour. in: Advances in consumer research - European conference proceedings Association for Consumer Research.

An exploratory study of how a Korean chaebol’s learning culture facilitates customer service

Journal article

Lee, Yang-im and Trim, P.R.J. 2015. An exploratory study of how a Korean chaebol’s learning culture facilitates customer service. Journal of Global Scholars of Marketing Science. 25 (4), pp. 338-357. https://doi.org/10.1080/21639159.2015.1073421

An extended multi-cultural communication model for use in disaster and emergency simulation exercises

Book chapter

Trim, P.R.J. and Lee, Yang-im 2007. An extended multi-cultural communication model for use in disaster and emergency simulation exercises. in: Trim, P.R.J. and Lee, Yang-im (ed.) The international simulation and gaming yearbook, volume 15: effective learning from games and simulations Edinburgh SAGSET.

An independent view: the food standards agency and the national interest

Conference paper

Ritson, C. and Mai, L.W. 1998. An independent view: the food standards agency and the national interest. IIR Conference on The Food Standards Agency. London 9 & 10 June


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